The Come Up

Eleven years of service in the U.S. Army taught me that discipline and resilience aren't just habits—they’re a way of life. Through the relentless grind of active duty and the ongoing commitment as a reservist, I learned that true strength is born when there’s no option to quit. My mission now, through my fitness brand, is to share that unyielding mindset with everyone I reach. I want to build a culture where people take ownership of their journey and push beyond what they thought was possible. Self-responsibility and self-reliance aren’t just goals; they’re the keys to breaking barriers and rewriting your story. If you want change, you have to earn it—nobody else will do it for you.

Shoutout to my brother Isaias who supported my vision and placed the first order ever. I love you always and I promise to get us out the fucking mud.  - ♡D